The world has taken a digital turn, and with the increasing number of companies in each domain; ranking in the SERPs has become more challenging than ever. One of the crucial parts of digital marketing is content writing, but the concept of the type of writing that fares better with the consumers is still vague.If you sit with two writers and ask their opinions on the subject, they would come up with two very different responses, each with a logic of their own. None of them might be wrong, though.
The Dilemma Between Short And Long-Form Content
Some might prefer the art of short blog posts that range at around 500 words each. As a practice of several years that has given quite a lot of response through organic traffic, such short blog posts allow readers to have a concise idea about the company offerings and are perfect for those who do not like to spend a lot of time reading.
Long-form content, on the other hand, if written well, can engage readers and make them stay on your website for long, thereby generating genuine value for them. A perfect balance of both long and short-form content is what might give you the best of results in terms of website traffic and conversion.
So, What Exactly Is Long-Form Content?
There has forever been a debate when it comes to blog content writing on the number of words that are considered to be long-form. While for some businesses 700 words seem long enough the others take it up to 1800 words. Since long-form content is more about resonating with the readers, you must focus on the main aim of the blog and what you want to tell them, not thinking about the word count.
For example, let’s imagine it to range somewhere between 1000-1200 words and above. Nonetheless, it is always advised you do not write long-form content just for the sake of it, and fill it in with information considered fluff.
The Role Of Google In Content Ranking
Till recent times, the blog posts which had a comprehensive word count of 500 words and less were considered to be enough to keep the website on top of the SERP. Having said that, these were typically a paraphrase of the top-of-the-funnel content marketing strategies other brands were using. As an amendment to what the algorithm previously indicated, Google slowly started to categorize content based on the value addition to the readers.
This has given rise to several keyword centric well-optimized contents that answer the reader’s questions and solve problems faced by them as well. Knowing the content marketing trends that you must adopt in 2020 might help you understand Google’s algorithm better, thereby making it rank better in the SERP.
Benefits Of Writing Long-Form Content
The biggest question you ought to be having right now might be about the time one would take to read a long-form content with their short attention span. Well, the trick of the trade is writing easy-to-scan content. Ensure you come up with well-organized contents that consist of bullets, short paragraphs, and a conclusion that summarizes each section. This would allow the readers to know what precisely is the content all about and if that answers their queries or not. Long-form content helps in gaining:
- Better SERP Rank
- More Shares and User Engagement
- Increased Chances to Share Advanced Information
- Better Conversion Rates
- More Back Links
Even with all these perks of long-form content writing, you must also note that the length of the article is a measure of its quality. You do not have to unnecessarily stretch to reach a specific word count because it will go down well with the reader. Only write long-form content when you have enough information to share, which the readers would like to read.
Yes, overhauling your content marketing strategy and coming up with long-form content at all times might seem like a very challenging task. To ensure this strategy is utilized to give you an edge over your competitors, you can hire content writers India and let professionals do the job for you.
Content Marketing Trends 