Copywriting And Content Writing: Take Your Pick

Promotions of any kind, both online and offline depend on a host of marketing strategies. Now, two techniques of writing lead to optimum results during Search Engine Optimization (SEO) – content writing and copywriting. Having said so, most people believe that they both refer to the same thing. WRONG! They might be two sides of the same coin, but they are different and have their fair share of challenges. This blog would highlight all the distinctions between the two and help you decide which service would suit your strategy.

Copywriting

As a form of writing that focuses on a short-term goal, copywriting aims at generating sales, more than anything else. The writing that you see on advertisements, emails, PPC landing pages, or letters, complete with a call-to-action in the end, fall under the umbrella of copywriting. The whole idea of being a copywriter is generating a compelling advertisement headline that prompts customers to consider the product/service being offered. Professionals who offer copywriting services India would be able to give you catchy and informative headlines for an advertisement that would help sell your services.

Content Writing

This type of writing is long-form and includes white papers, e-books, PDFs, blog posts, and social media posts. The central focus of content writing is to influence customer engagement and acquaint them about what you are presenting. Consistent content writing in the form of blogs and articles keeps the readers updated about your services and every other thing associated with the same. Unlike copywriting, content writing takes the long-drawn route to reach out to the customers and improve the conversion rate over time. If you want to reach out to a broader audience by explaining to them what your products are all about in an engaging manner, you can hire content writers India

The Difference

The contrast between content writing and copywriting is the intent that they want to fulfil. This makes one impossible to deliver optimum results without the other. Since both of them are all about writing skills that drive clients to the business, performing only one of these activities without the other is more like misusing them. Content writing is a vast scale of writing that involves copywriting as a part of it.

• Copywriting converts traffic into authentic sales and generation of leads. Content writing is about generating organic traffic via SEO. 

• Copywriting directly sells the personas based on the brand. Content writing subtly tells the readers about the said products all the while giving them information about the same.

• Copywriting focuses on the sale of an ideology or brand name. Content writing speaks about the subject elaborately to gain a trustworthy position. 

• When you hire copywriting services in India, you are focusing on marketing the products you want to sell. Content writers, on the other hand, draft the material you would further market through compelling copies. 

Why Knowing the Difference Can Help?

To ensure that all your marketing strategies are successful, you would have to hire suitable professionals. If you are the owner of a company that focuses more on the organic Search Engine Optimization and blogs, you must lean towards a content writer. However, if you want to target your audience and reach out to them with an advertisement initiative, copywriters should be the ones you must look out for.

Conclusion: 

A piece of thoroughly researched and efficiently written content informs readers about a subject. A compelling copy line focuses on selling the content and driving the minds of the readers to take action. A healthy mix of both can help give your business a big boost. Should you want to speak to copywriters or hire content writers India, get in touch by sending an email to info@content-writing-india.com. Alternatively, you can also dial +91-8420353945.