The content world is saturated right now – everyone is writing about something. As a result, brands wanting to cater to their consumers can easily succumb to content overload, trying to target almost each and every keyword for their industry.
That said, the biggest challenge for content marketers is determining how specific topics and keywords will fulfil their business goals. Of course, depending on the campaign, one can choose to write personalised content, but vertical marketing is also an interesting opportunity for experimentation and target a “better” audience.
What is vertical content marketing?
Simply put, vertical content is a piece of content that appeals to a specific industry or niche. It involves drafting highly relevant content to address specific goals for the target audience instead of appealing to a wider crowd. Vertical can refer to a specific demographic, company, or industrial sector.
Vertical content writing is closely aligned with the business goals and works exceptionally well if the product or service is specifically specialised for a single industry. Moreover, if the targeted market is already saturated with generic content, it will only get lost in the shuffle, and potential buyers might not even discover your product.
There are two basic steps involved in vertical content creation, i.e., deciding who to target and how to solve their pain points. For instance, a content writing company in India will use highly specialised tools to research the specific industry or role and then curate the content to address their specific needs within a niche market.
Creating compelling content for various verticals
Every vertical has different needs, problems, and interests. What works well for one industry might fail spectacularly in another. Readers can tell when the content has been curated to their requirements, so you will need to make each page starkly different from another.
If you are a businessowner with a product or service that serves various verticals, enlisting the help of content writing services India will help you stay on top of all your content and ensure that each drafted copy matches your standards.
Why vertical content matters
Many businesses tend to chalk vertical content as “old school” and irrelevant. However, this is far from reality, and vertical marketing is integral for marketers in a content writing company in India.
From a writer’s perspective, drafting vertical content means the opportunity to refine the copy rather than scattering some words on a page without intent. Therefore, the ability to cater to a niche’s specific goals is a testament to the writer’s capabilities.
From a business perspective, vertical content allows interacting with buyers rather than readers. This allows the ability to track the content’s ROI and fine-tuning the messaging to drive sales.
Search engines are also placing a stronger focus on vertical-specific content on their SERPs, meaning that businessowners enlisting content writing services India will need to be aware of the latest updates within a specific vertical to stay ahead of the competition.
Content Marketing Trends 