An essay delivered by Bill Gates in 1996 changed the marketing perspective forever, “Content is the king”. He predicted that content is going to be the main source for earning money on the Internet. Content is still the king in 2021, after 25 years of making the prediction. Without content, there is nothing that can connect a business to its clients. With the increasing demand for content, the industry is witnessing a remarkable surge of website content writing services India. It is making the field challenging for the content creators as they are expected to come up with out-of-the-box content regularly.
Everything has a starting point. Content creation is not an exception. What is the starting point of a content creation process? Topic collection!
Useful Tools for Gathering Latest Topics
If you want your content to drive traffic and engage a potential target audience, you need to discuss the trending and relevant topics in your content. Efficient article writers in India use a set of tools that can make the tasks easier. The two most beneficial tools are:
Google Trends
The almighty ruler of the digital world, Google, has brought this platform to you to help you know what the world is looking for and where. By entering your keyword, you can get a wide range of results. You can filter the results to narrow down your search. Most people prefer filtering according to date or location. You can look back at the most trending content of past hours or years.
Google trends allow you to compare various keywords and topics. This way, you can determine which are the most demanding terms associated with your keyword or idea. Moreover, this platform provides a region graph that helps you get an insight into the searches made for each topic split by a region or a city. Along with bloggers, website content writing services India are also using Google trends to make their content informative and aligned with the latest trends of the targeted industry.
Social Media Platforms
Social media platforms are the richest sources of trending topics if explored properly. Social medial platforms such as Twitter and Facebook present the latest trending topics in the blink of an eye. Twitter trends using hashtags and shared viral Facebook content are great sources for the content creators. Social engagement of retweets is always high; other engaging content can be found in the forms of favorites and mentions.
In most cases, the performance of the content is measured by search results and page performance. Social engagement of content fills in the gaps between content performance (outcomes one has received) and the success (outcomes one desired). Social medial platforms are popular in both website content and article writers in India.
With the help of Google trends and social media platforms, you cover the latest trending topics in your content. If you do not have time for research and content creation, you can get in touch with a reputed content writing service.
Content Marketing Trends 